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地點： 呼和浩特市
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舉辦單位： 內蒙古農牧業機械行業協會、內蒙古自治區經濟發展與研究促進會
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地點： 合肥市
開展時間： 2025-03-27
舉辦單位： 上海市貿促會、安徽省貿促會
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地點： 無錫市
開展時間： 2025-03-29
舉辦單位： 中國機電產品流通協會、無錫市機床工具行業協會、無錫市工業和信息化局
“農機4S服務模式”呼聲高漲 經銷商你準備好了嗎？
2016-08-17
16:29:51
來源：中國農機網 作者：sydneylulu 閱讀量：20569
評論
【中國農機網 本站原創】隨著我國農機市場愈加活躍，農機保有量逐年增加。據業內反映：現有的維修網點一般規模較小，大多沒有專門的維修人員，維修質量也參差不齊。且假劣農機產品充斥市場，嚴重侵害了農民消費者的合法權益。農機4S店的出現，一方面保障了農機推廣的有效實施，另一方面也引入了更強有力的競爭機制。于是，農機4S服務模式亟待大力推廣的呼聲越來越高，經銷商們你們準備好了嗎？
下面先來說說我國農機市場到底有哪些突出的問題，同行業者都了解現階段我國農機市場主要凸顯出幾大病癥:農機市場魚目混珠，消費者陷入“選機困難癥”；對于消費者來說，對于機械行業常見的液壓系統、電氣系統可謂是非常不了解。維修工說修啥就修啥，消費者很迷茫，但也沒辦法；農機配套設施不健全，使用成本無形增高。
農機4S店的建立 以上癥狀都將迎刃而解
農機4S店作為農機市場的創新模式，集整機銷售、售后維修、零配件供應和信息反饋于一體，具有明顯的品牌效應、質量保證和信譽保障，有效解決了現在農機市場的購機、維修、
農機配件貴等主要問題。
同時，農機4S店有效解決了農機維修網點和農機維修技術落后等問題,也為農機生產企業與農機手搭建了溝通的橋梁,實現了農民、農機管理部門、農機4S店與農業生產企業的共贏。將有效推動農機售后服務體系的完善與發展。
因此我們認為，主要開始于汽車行業的渠道模式--4s店同樣適用于我國農機市場。4s店代表了我國農機渠道的變革方向，可解決傳統農機市場亂象的主要問題，具備強大的市場競爭力。
從長遠角度來看，借鑒汽車行業，集農機銷售、維修、配件和信息服務為一體的農機4S店具有強大的生命力，是農機售后服務發展的必然趨勢。那么重點來了，對于經銷商們，在業內大力推廣農機4S店服務的呼聲下，以下是你們必須要了解的。
汽車4s店面臨的問題 農機4s店要提前規避
農機4s店不可追求高成本高規格建店標準
建議以現有農機公司為依托，重點在運作方式上按照4s店進行規范操作。
農機4s店打破只經營一個品牌困局
避免經銷商對上游廠家的依賴性進一步加強。目前一些農機企業的4s店專門經營一個品牌的傾向性很強，我國現有的農機4s店基本還處于銷售單一農機廠家產品的“壟斷階段”，這是在“農機品牌銷售管理辦法”下農機廠家對農機經銷商的一種控制手段，但是根據“反壟斷法”的相關規定，農機廠家沒有權利來限制農機4s店只銷售一種品牌，因此，農機4s店從一開始建立就要放開引入不同品牌限制。建立成不是某一個廠家的4s店，而是提供高品質農機銷售和售后服務的代名詞。
農機4s店要改變其與廠家的“從屬”地位
汽車廠家攜“汽車品牌銷售管理辦法”之令，有是否允許4s店銷售其它汽車品牌的權利；汽車廠家利用各種銷售反點，來進一步控制4s店完全聽命于廠家，這使得汽車4s店和廠家的關系上處于一種完全的從屬地位，其結果使汽車4s店淹沒在“反壟斷法”的浪潮中，舉步維艱。農機4s店要接受這個教訓，改善廠家與4s店的這種不平等關系，同時給予4s店更多自主經營的權利。
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