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博馬公司：高性價比進軍南方市場

———專訪洛陽市博馬農業工程機械有限公司大區經理 王輝
2015-04-14 16:19:00 來源：中國農機網原創 閱讀量：9016 評論

　　【中國農機網 人物專訪】洛陽市博馬農業工程機械有限公司（以下簡稱博馬公司）是一家股份制農業機械裝備與制造的企業。在第八屆江蘇農機展上，中國農機網記者采訪到了博馬公司大區經理王輝。[點擊查看采訪視頻]
 
　　
洛陽市博馬公司大區經理 王輝
 
　　中國農機網：各位網友各位觀眾大家好，我是中國農機網的記者，這里是2015年第八屆江蘇農機展的展會現場。現在我來到的是洛陽市博馬農業工程機械有限公司的展臺前，站在我身邊的這位是公司的大區經理王輝王經理，王經理您好！
　　
　　王經理：你好！
　　
　　中國農機網：王經理在正式采訪您之前，我給您一分鐘時間就博馬的基本情況給我們做一個簡單的介紹。
　　
　　王經理：洛陽市博馬農業工程機械有限公司成立于2007年，前期由中馬力在新疆、東北地區投放、出口。2010年開發了90馬力產品現已延伸到130馬力，我們公司產品的特點是沿用意大利菲亞特技術，基本上檔位40馬力以上都是12+4檔，平時的拖拉機是高低檔，我們加了中檔，來基本滿足用戶不同田間耕作的速度需求，達到省油目的。我們的產品從2012年開始進入江蘇省，到目前為止，銷量為1200多臺。
　　
　　中國農機網：我們的產品經過這幾年的升級換代之后，產品線越來越齊全，從北方市場逐漸向南方市場轉移。在本次展會上，前來參展的拖拉機廠商非常多，那么，我們博馬的優勢主要體現在哪些方面呢？
　　
　　王經理：由于國內拖拉機技術都比較成熟，我們的優勢主要從縮減管理成本、運營成本等方面，給用戶提供性價比高，相同性能，價格實惠的產品。
　　
　　中國農機網：本次作為江蘇區域的展會，客戶意向度如何？
　　
　　王經理：今年我們的次參加江蘇農機展，在展會中接觸了許多經銷商、用戶、農機局帶來的種田大戶、合作社，他們對我們的產品很感興趣。接下來，我們公司將在各個區域開展一些列的推介會，來讓更多用戶了解我們的產品。
　　
　　中國農機網：本次展會對您個人及公司來說，都有一個非常大的收獲。其實從北方到南方，各方面都存在一定的差異，在您看來，我們南方地區的拖拉機的銷售情況，主要的問題是什么？
　　
　　王經理：現如今，全國農機產品基本都享受農機購置補貼，在我國其他地區會出現補貼資金額度不夠等原因。但是，江蘇省非常重視這一情況，只要用戶買農機，基本上都能拿到補貼資金。在江蘇省，農民朋友都是比較幸福的，購買了農機可能比其他地區享受到性價比高的農機具。
　　
　　中國農機網：那您后在這里給我們規劃一下，接下來的發展過程中，我們公司將通過什么樣的推廣方式，讓博馬產品在南方地區得到更好的運用呢？
　　
　　王經理：近三年，我們公司在沿海的地區得到了較大認可，接下來，我們打算在空白區域進行投放，通過推介會、演示會等方式，讓用戶接受我們的產品。
　　
　　中國農機網：在此，我們期待博馬在未來的發展過程中，在市場中能得到更好的運用、反饋。后，我們非常感謝王經理能夠接受中國農機網的采訪，謝謝您！

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