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長紅機械欲乘“東風”打開國內市場

———2015中國農機展采訪實錄
2015-12-01 14:20:16 來源：中國農機網 閱讀量：17249 評論

　　【中國農機網 人物專訪】永康市長紅機械制造有限公司專業生產臺鉆、微耕機、剪草機、碎枝機等系列農林機械產品，生產臺鉆已有 30 多年歷史，設計制造經驗豐富，技術力量雄厚，設備先進齊全。產品主要出口美國，歐盟，澳大利亞及東南亞市場，并提供 oem 、定牌生產。在2015農機展現場，中國農機網采訪到了永康市長紅機械制造有限公司總經理雷春柳，以下是采訪內容。
 
　　中國農機網記者：雷總您好!據了解長紅機械是專注于微耕機和剪草機的生產廠家，在設計和制造方面有著豐厚的經驗，您能否和我們介紹一下公司的相關情況呢?
 
　　雷春柳:首先感謝中國農機網對我們公司的關注，公司2001年成立，先前一直致力于工業臺鉆的研發和設計生產，2013年開始研發新的農林機械，微耕機、剪草機等產品，這些產品一直備受市場的青睞與客戶的厚愛，我們的優勢是產品質量穩定可靠，設計理念先進、新穎豐富，而且我本人從事這個行業也有11年之久，對產品的結構、外觀、功能設計已十分精通，已達到行業水準。
 
　　中國農機網記者：長紅的產品不僅在國內銷量好，在上也是有在售的，那您能和我們介紹一下長紅機械的占比有多少嗎?
 
　　雷春柳:現在長紅工廠做的微耕機、剪草機等主要以出口為主，隨著形勢的發展和國內市場需求的擴大，我們也在做內銷的試水，從而提高我們產品的標準。長紅機械現在全部參考的是歐盟的CED等認證標準，在行業內我們算是的。
 
　　中國農機網記者：長紅機械在國外市場上有哪些優勢呢?
 
　　雷春柳:我們產品在美國有豐富的出口經驗，特別是901的微耕機和剪草機在美國都是非常受歡迎的，我的產品同樣也適合德國和歐盟。
 
　　中國農機網記者： 2015農機展是的農機盛宴，長紅作為農機行業的重要廠家和企業盛裝參展，您能否和我們介紹一下此次的展品。
 
　　雷春柳:我們長紅的產品并不是那種專業大型的設備，我們的產品適合家用和園林綠化，主要是針對一些田塊小、落差大研究的，對于小田塊、小農場是很實用的，能很好的填補大型機械的盲區，目前小型機械在市場上非常受歡迎。
 
　　中國農機網記者：長紅擁有如此夯實的農林機械設備，不知道今天帶了哪些到展會現場?能否和我們介紹一下?
 
　　雷春柳:因為地域的原因，我們總共帶了6款產品過來，分別是：汽油CHA-901、汽油CHA-903、汽油CHA-904、柴油微耕機、剪草機以及新設計的樹脂樹葉粉碎機。這款樹脂樹葉粉碎機現在是全國生產，是我們根據國外的經驗和客戶的要求自主研發的一款新功能的機器，該產品作業效率很高，也是我們此次展會的一大亮點。
 
　　中國農機網記者：展會事實上是用戶和展商之間的橋梁，我們長紅機械是抱著怎么樣的愿景來的呢?
 
　　雷春柳:我們希望能夠拓展新的業務之外，更多的是和客戶形成一種對接，實現更好的溝通和交流，客戶在展會上也能了解更多的行業資訊，然后對我們提出更專業的要求，也能促進我們的創新能力等多方面提升。
 
　　中國農機網記者：長紅除了展會之外還有哪些推廣形式來宣傳產品呢?
 
　　雷春柳:除了展會之外，長紅還在做網絡推廣，像和中國農機網這種B2B農機行業網站合作推廣，中國農機網也給予了我們一個很大的支撐作用。效果也很好，我們還有和客戶及經銷商的見面會等，中國農機網也能輔助我們與客戶的交流。
 
　　中國農機網記者：我們知道一款產品要更好的在市場上立足，除了要良好的品質、推廣還需要有良好的服務體系，請您為我們介紹一下長紅機械的服務體系。
 
　　雷春柳:我們售前有受理客戶訂單的咨詢及對產品的講解，售中包括物流的配送等，長紅的售后服務在全國同類機型中是相當不錯的，我們承諾一年質保、終身保修。在使用過程中的故障以及損壞的部件，我們都是無償給客戶排除，客戶對我們售后服務還是非常滿意的。
 
　　中國農機網記者：今年上半年國家頒布了“中國制造2025”政策，重點提及了農機行業，這對農機行業來說是一個利好的消息，那隨著農業機械現代化的發展，我們長紅機械有怎樣的遠景規劃呢?
 
　　雷春柳:現在的形式可以說是“站在網絡的風口浪尖，豬都能飛起來。”我們長紅機械也希望借著這股“網絡”的東風飛的更好，同時我們希望與中國農機網合作的更融洽，飛的更高。
 
　　中國農機網記者：那對于互聯網這塊除了在中國農機網試水網上銷售之外，還有沒有別的舉措呢?
 
　　雷春柳:首先長紅希望與中國農機網有更多戰略方面的合作，我們不僅打算在B2B網站進行推廣，我們銷售也建議進行一些O2O的銷售模式。如果僅僅只依靠阿里巴巴上銷售還是遠遠不夠的。
 
　　中國農機網記者：感謝長紅機械雷總接受中國農機網的采訪，期待長紅機械能夠為農業機械行業帶來更多利好的消息，為農戶帶來更多更好的農林機械產品，祝愿公司未來的發展會越來越好，謝謝!

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