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地點： 合肥市
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舉辦單位： 上海市貿促會、安徽省貿促會
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舉辦單位： 中國機電產品流通協會、無錫市機床工具行業協會、無錫市工業和信息化局
直播經濟大熱，儀器儀表企業如何借勢釋放品牌活力？
2020-07-08
09:24:39
來源：儀表網 閱讀量：17275
評論
【農機網 展會預告】 從醫學角度來說，人體自身的免疫能力是抵抗病毒、治愈疾病的良藥。那么對于在疫情期間同樣受到病毒“攻擊”的企業而言，什么才是它們的“免疫力”呢？
答案是品牌！強勁的品牌生命力在給企業帶來更多可持續的免費流量的同時，也提升了流量的轉化率，使得企業能夠從與眾多同質化對手企業的競爭中脫穎而出。
直播，推動品牌全面數字化
互聯網的發展讓直播經濟闖入人們的視野，疫情的影響更是讓直播經濟駛入了快車道，直播經濟正成為新常態下中國經濟的一抹亮色。2020年政府工作報告提出，電商網購、在線服務等新業態在抗疫中發揮了重要作用，要繼續出臺支持政策，全面推進“互聯網+”，打造數字經濟新優勢。
據中國在線直播行業研究報告顯示，2020年中國在線直播行業用戶規模有望達到5.26億人，市場規模將突破9000億元。如此大的市場體量，讓品牌商不得不關注到直播的力量。
目前，不少平臺都打造了直播功能，吸引了不少流量，或多或少都達成了各自轉化的目的。而在直播吸引并活躍流量的情況下，對品牌商來說，自然也是一個不可錯過的品牌展示機會與營銷渠道，通過直播來實現更為高效的溝通與轉化。
YBZHAN品牌直播，讓你的品牌更亮眼
站在直播熱的風口之上，儀器儀表企業如何順勢而上，乘著這股“東風”，釋放企業品牌活力呢？2020年7月13日-8月24日，由儀表網主辦的2020年度YBZHAN品牌直播公益活動(←點擊查看活動詳情)即將火爆上線，活動為廣大儀器儀表品牌企業提供了在線直播宣傳品牌的機會和精準高效的營銷渠道。
YBZHAN品牌直播公益活動是落實國務院關于同意設立“中國品牌日”批復要求，針對當前疫情防控形勢采取的一項創新性舉措，活動旨在推動儀器儀表行業品牌建設，助力行業高質量發展。
本次品牌直播活動覆蓋流量儀表、壓力儀表、物/液位儀表、數顯儀表、在線檢測、儀器六個品牌直播專場。讓我們相聚“云”上，共同感受國產儀器儀表精品魅力，共話品牌發展未來！
三大亮點，讓YBZHAN品牌直播不可錯過
1、線下宣傳成本高，還受時間、地域限制？
YBZHAN品牌直播活動以線上直播模式開展，突破時間、地域限制，傳播范圍廣泛；足不出戶宣傳展示，成本大幅降低；在線洽談合作，提高溝通效率；直播方式靈活、效率高等。
2、不是直播大咖，擔心直播沒人看？
依托儀表網近16年積累的強大會員資源及采購資源，2020年度YBZHAN品牌直播活動有針對性地通過互聯網、微信、郵件、電話預約等方式對目標觀眾/專業采購商等進行廣泛邀請，組織高品質專業觀眾和采購商在線參觀此次直播。
3、不知如何宣傳推廣？
2020年度YBZHAN品牌直播活動有專業的市場宣傳推廣團隊，攜手儀表行業同行及今日頭條、網易、騰訊、搜狐等眾多平臺，以及微信公眾平臺、媒體合作、信息流廣告、郵件/短信群發等推廣方式，擴大活動宣傳面。
目前，“2020年度YBZHAN品牌直播”公益活動品牌商報名正在火熱進行中，直播專場有限，有意向參加直播的企業抓緊報名吧！7月13日，流量儀表品牌直播專場(←點擊查看入駐直播間企業)將盛大開啟，精彩敬請期待！
報名熱線：電話：0571-87756399 QQ：568547636 或添加儀表君微信號“ybzhan01”報名
版權與免責聲明： 凡本網注明"來源:農機網”的所有作品，均為浙江興旺寶明通網絡有限公司-農機網合法擁有版權或有權使用的作品，未經本網授權不得轉載、摘編或利用其它方式使用上述作品。已經本網授權使用作品的，應在授權范圍內使用,并注明“來源:農機網www.goodqmj.com" 。違反上述聲明者，本網將追究其相關法律責任。
本網轉載并注明自其它來源(非農機網www.goodqmj.com)的作品，目的在于傳遞更多信息，并不代表本網贊同其觀點或和對其真實性負責,不承擔此類作品侵權行為的直接責任及連帶責任。其他媒體、網站或個人從本網轉載時，必須保留本網注明的作品第一來源，負版權等法律責任。
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