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一文看懂 DJI 大疆農(nóng)業(yè) “聚變” 發(fā)布會

2020-11-11 09:25:37 來源：DJI大疆農(nóng)業(yè) 閱讀量：19151 評論

　　【農(nóng)機網(wǎng) 明星企業(yè)】11 月 9 日下午， DJI 大疆農(nóng)業(yè)「聚變」新品發(fā)布會在深圳舉行。來自全國各地 600 位合作伙伴及媒體嘉賓參與到本次發(fā)布會現(xiàn)場，共同見證 T30 和 T10 植保無人飛機的發(fā)布。

　　過去幾年，中國農(nóng)業(yè)發(fā)生了巨大變化，勞動力變化、市場變化、產(chǎn)業(yè)變化，投身其中的企業(yè)，又需如何因時而變，順應(yīng)趨勢，推動變革？通過發(fā)布會，大疆農(nóng)業(yè)又向外界傳遞了什么樣的關(guān)鍵信息？
 
　　本篇推文，小編就帶你逐一盤點分析。
 
　　聚變之力，每個人都很重要
 
　　2019 年，大疆農(nóng)業(yè)發(fā)布會的主題是 「遍地英雄」 。如今，英雄聚首，自然要成就更偉大的夢想。科技不是少數(shù)人的特權(quán)，而更應(yīng)該普惠大眾。這些年來，我們見證了植保機械化率的大幅提升，農(nóng)業(yè)生產(chǎn)從粗放經(jīng)營到數(shù)字化管理。有了科技的賦能，每一位農(nóng)業(yè)從業(yè)者都能成為推動未來農(nóng)業(yè)發(fā)展的變量。

大疆農(nóng)業(yè)希望，凝聚更多人的力量，以聚變之力，共同推動中國農(nóng)業(yè)進步。
 
　　雙機齊發(fā)，更優(yōu)選擇
 
　　隨著飛防市場的擴大，使用人群的擴充，應(yīng)用場景的增加，產(chǎn)品細(xì)分正當(dāng)時。數(shù)字農(nóng)業(yè)新旗艦 T30，作業(yè)效率高達 240 畝/小時，專屬變形翼設(shè)計，可以有效提升果樹飛防效果，搭配更可靠的播撒，有效提高播撒效率。
 

　　而針對南方小地塊、中小農(nóng)場主的 T10，新農(nóng)人的第一臺植保機，輕巧便攜，簡單操作易上手。

　　為了減少轉(zhuǎn)場配套數(shù)量，簡化操作降低作業(yè)成本，大疆農(nóng)業(yè)還發(fā)布了包括智能電池、全能充電站、智能充電器等一站式解決方案。配套的全能充電站，既是發(fā)電機又是充電器， 7200W大功率實現(xiàn) 10 分鐘超快充，再搭配 2 塊電池，用戶就可以連續(xù)作業(yè)，大大減少戶外作業(yè)攜帶裝備數(shù)量，降低作業(yè)成本。
 
　　四大分會場，5 大平臺直播
 
　　今年的發(fā)布會與往年不同，主辦方采用了更加復(fù)雜的“深圳主會場+4 大分會場”的模式。四大分會場由代理商組織，并邀請老用戶參與。而發(fā)布會全程也通過大疆、南方+、虎牙、斗魚四大平臺進行直播，并組織合作伙伴邀請全國各地的新農(nóng)人們觀看與互動。

　　后臺數(shù)據(jù)顯示，發(fā)布會直播全網(wǎng)累計觀看人次超過 100萬。通過開展直播與分會場的形式，邀請老用戶參加，大疆農(nóng)業(yè)希望以此吸引更多普羅大眾參與進來，共同見證農(nóng)業(yè)科技的聚變之力。
 
　　連線大V博主，傳遞發(fā)聲
 
　　本次發(fā)布會，大疆農(nóng)業(yè)還特意邀請了三農(nóng)類和科技類 KOL 參與現(xiàn)場，其中包括科工力量、華農(nóng)兄弟、農(nóng)村胖大海、現(xiàn)代農(nóng)業(yè)許老師等等。發(fā)布會前，大疆還組織大咖們參觀公司。

沒錯，這是「華農(nóng)兄弟」
 
　　對于很多城市人，鄉(xiāng)村生活，農(nóng)業(yè)生產(chǎn)正漸漸成為了他們記憶中的陌生區(qū)域。隨著媒體形勢的進化，KOL 已成為公眾借以了解鄉(xiāng)村生活、農(nóng)業(yè)生產(chǎn)勞作的新窗口。而大疆農(nóng)業(yè)也希望借助 KOL 的力量 ，讓更多城市人了解科技如何改變鄉(xiāng)村生活。

農(nóng)村胖大海
 
　　年投入 2 億，關(guān)懷計劃再升級
 
　　2020 年，大疆農(nóng)業(yè)售后投入超過 2 億元，讓 95% 的用戶不花一分錢，就享受到了貼心的全保服務(wù)。

　　今年發(fā)布會上，大疆農(nóng)業(yè)宣布關(guān)懷計劃再升級。除了飛機全保，作業(yè)人員、地勤人員的人身意外傷害也將納入保障范圍。同時，只要在保障期限內(nèi)安全飛行的用戶，還可享受超值大禮包。
 
　　文創(chuàng)周邊，表達新農(nóng)人態(tài)度
 
　　本次發(fā)布會現(xiàn)場，大疆農(nóng)業(yè)還設(shè)置了文創(chuàng)展臺，吸引了眾多嘉賓的排隊購買。很多人會好奇，大疆為什么要做一個農(nóng)業(yè)科技表達的文創(chuàng)嘗試。

　　隨著科技進步，農(nóng)民要從身份標(biāo)簽，變成職業(yè)標(biāo)簽。植保機的發(fā)展吸引越來越多的年輕人返鄉(xiāng)創(chuàng)業(yè)。他們抱著滿腔熱忱投身農(nóng)業(yè)，他們有自己的態(tài)度。大疆農(nóng)業(yè)希望聯(lián)合年輕的力量，去賦予新農(nóng)人、新職業(yè)化農(nóng)民一個新形象。

　　每一位新農(nóng)人都是未來農(nóng)業(yè)的變量，以發(fā)布會為開端，凝聚更強大的力量，以科技創(chuàng)新助推聚變。

上一篇： 《展會預(yù)告》科樂收與您再約青島—2020年中國農(nóng)業(yè)機械展覽會

下一篇：78位省冠競逐全國 雷沃農(nóng)業(yè)裝備實力助陣這項*賽事在濰開幕

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