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步步穩(wěn)進產(chǎn)業(yè)化之路，讓北斗應(yīng)用實現(xiàn)真正的市場價值

———司南導(dǎo)航全新品牌片上線
2021-02-19 12:03:27 來源：司南導(dǎo)航 閱讀量：17576 評論

　　【農(nóng)機網(wǎng) 明星企業(yè)】2020年，是北斗閃耀，沐澤八方的一年。組網(wǎng)衛(wèi)星成功發(fā)射成功、北斗三號衛(wèi)星導(dǎo)航系統(tǒng)星座部署提前半年全面完成；先后投身抗疫，馳援火場的逆勢前行，砥礪奮進……我國自主建設(shè)的衛(wèi)星導(dǎo)航系統(tǒng)正在打造“天上好用、地上好用”的產(chǎn)業(yè)發(fā)展格局，北斗因自主創(chuàng)新而閃亮，因視野而矚目，從“一顆星”到“滿天星”，從“高大上”到逐漸“飛入尋常百姓家”，創(chuàng)造了諸多由決心與勇氣、創(chuàng)新與高效連綴而成的高光時刻。
 
　　隨著北斗三號系統(tǒng)正式提供服務(wù)，北斗發(fā)展步入新時代。北斗應(yīng)用產(chǎn)業(yè)也將迎來新的發(fā)展機遇，以北斗服務(wù)為主要內(nèi)容的新技術(shù)、新產(chǎn)品、新業(yè)態(tài)不斷涌現(xiàn)。新年伊始，從北斗“浪潮”中發(fā)展壯大的司南導(dǎo)航，作為北斗事業(yè)飛速發(fā)展見證者，以全新品牌片《北斗，在你我身邊》開啟華章，展示了迎接新氣象的底氣和信心，將進一步融入北斗應(yīng)用產(chǎn)業(yè)鏈，推進北斗服務(wù)更多行業(yè)和領(lǐng)域。
　　
 
　　《北斗在你我身邊》——司南新品牌片
 
　　誕生•始于創(chuàng)造
 
　　“看見一座山，便想知道山的后面是什么。”司南對于“北斗”這座山的探索未曾止步，而山的背后，是通過自主研發(fā)打破技術(shù)壁壘，推動北斗、真正用好北斗的韌勁與底氣。衛(wèi)星導(dǎo)航的應(yīng)用前景之大，正如品牌片頭所展現(xiàn)的，從智慧農(nóng)業(yè)到智能導(dǎo)航、自動泊車取車， “只受想象力的限制。”
 

 
　　在地理測繪、大壩形變監(jiān)測等更為專業(yè)的應(yīng)用場景下，人們對衛(wèi)星導(dǎo)航的精度提出了更高的要求。以往普通的衛(wèi)星導(dǎo)航只能精確到米級，無法滿足這些高達厘米級甚至毫米級的精度需求。要想真正實現(xiàn)這些應(yīng)用，就要靠高精度GNSS技術(shù)。由于GPS的長期壟斷，北斗衛(wèi)星導(dǎo)航系統(tǒng)一度隱匿于大眾認知的底層。司南導(dǎo)航成立之初，便決定采用自行培養(yǎng)人才的方式進行團隊組建，通過自主研發(fā)來填補衛(wèi)星導(dǎo)航領(lǐng)域上中國的技術(shù)空白。此后一路跟隨北斗的腳步，潛心鉆研、攻堅克難，在無數(shù)次失敗的基礎(chǔ)上，研制成功完全自主知識產(chǎn)權(quán)的多模多頻高精度OEM主板；實現(xiàn)了一機多天線高精度GNSS接收機；是一家在連續(xù)三項《中國衛(wèi)星導(dǎo)航系統(tǒng)重大專項應(yīng)用推廣與產(chǎn)業(yè)化項目》北斗系統(tǒng)高精度基礎(chǔ)類產(chǎn)品比測中均入圍前二名的企業(yè)……技術(shù)里一磚一瓦的堆積、板卡中幾十萬行代碼的一字一行的斟酌，造出了真真正正的“中國芯”，生動演繹著從無到有、從有到精的創(chuàng)新進取之路。
 
 


 
　　發(fā)展•助推應(yīng)用
 
　　近年來，全國各地都在發(fā)展北斗導(dǎo)航產(chǎn)業(yè)集群，根據(jù)《2020中國衛(wèi)星導(dǎo)航與位置服務(wù)產(chǎn)業(yè)發(fā)展白皮書》顯示，截至2019年底，國產(chǎn)北斗導(dǎo)航芯片模塊累計銷量近億片，高精度板卡占據(jù)國內(nèi)三分之一的份額，天線市場份額銷量達近九成，并輸出到百余個國家和地區(qū)，國產(chǎn)北斗芯片在各個領(lǐng)域取得了很大的成就。但同時，在技術(shù)研發(fā)方面仍然存在一些問題和挑戰(zhàn)，嚴重制約了創(chuàng)新和產(chǎn)業(yè)應(yīng)用的發(fā)展，用戶和市場是否接受基于北斗系統(tǒng)開發(fā)出來的芯片或其他產(chǎn)品，更需要實力說話。
 
　　為保證北斗衛(wèi)星導(dǎo)航系統(tǒng)用上自己強壯的“中國芯”，司南導(dǎo)航研發(fā)團隊依托十多年的技術(shù)沉淀，在產(chǎn)品的研發(fā)和實測中投入了大量的精力，對于定位精度、位置分辨力、復(fù)雜集成環(huán)境和信號場景適應(yīng)性、功耗等，能影響導(dǎo)航定位精度和性能的項目都做到精益求精，滿足從芯片、模塊、板卡、天線等基礎(chǔ)類產(chǎn)品，到各類智能終端設(shè)備以及應(yīng)用系統(tǒng)的全產(chǎn)業(yè)鏈產(chǎn)品檢測需求。作為真正把產(chǎn)品做到產(chǎn)業(yè)化的企業(yè)，從2012年開始銷售OEM板塊以及模塊，累計銷量已有40多萬片，產(chǎn)品的性能和可靠性經(jīng)歷了充分的市場檢驗。在北斗三號衛(wèi)星導(dǎo)航系統(tǒng)全面建成階段，司南積極尋找北斗服務(wù)應(yīng)用領(lǐng)域與市場需求的結(jié)合點，助力兩例智能駕駛應(yīng)用項目落地、助力中國移動建設(shè)大5G+北斗高精定位網(wǎng)等，推動北斗高精度應(yīng)用從專業(yè)領(lǐng)域走入大眾。
 

 
　　加速•融合發(fā)展
 
　　正如孫家棟院士所言，“北斗發(fā)展確實很快，但應(yīng)用市場的開拓力度還不夠。”傳統(tǒng)的高精度定位板卡存在面積大、功耗高、成本高等特點，拉高了高精度定位定向市場的門檻，難以形成規(guī)模化應(yīng)用。司南導(dǎo)航不斷關(guān)注產(chǎn)業(yè)化應(yīng)用變化，一方面研制出了射頻芯片和新款的基帶芯片，通過基帶射頻處理器一體化和采用更高的工藝，把體積做小、成本做低、性能做高，為用戶提供專業(yè)領(lǐng)域、大眾市場的應(yīng)用解決方案，另一方面也在與5G移動通信、人工智能等新技術(shù)融合發(fā)展，將慣導(dǎo)技術(shù)與WIFI、藍牙、 5G等數(shù)據(jù)多元融合，提高可用性和可靠性。通過北斗高精度運營服務(wù)體系的構(gòu)建，大幅降低高精度應(yīng)用的技術(shù)門檻和成本門檻，拓展北斗應(yīng)用新模式。以新發(fā)布的K8系列北斗高精度定位模塊為例，內(nèi)置自研全新射頻+基帶芯片，具備體積小、定位定向精度高、抗干擾性好、性價比高等優(yōu)點，為高精度定位定向應(yīng)用提供了更加優(yōu)化的解決方案。
 

　　在品牌片中，我們感受到了生活，見證了拼搏，也看見了未來。站在時代的潮頭，司南導(dǎo)航將借助新一輪的發(fā)展機遇，致力于讓北斗真正飛入尋常百姓家，成為你我身邊的溫暖。

上一篇： 上海市農(nóng)業(yè)機械化管理處領(lǐng)導(dǎo)蒞臨世達爾調(diào)研并送上新春祝福

下一篇：新起點 新征程 新氣象五征集團召開2020年度總結(jié)表彰暨2021年工作動員大會

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