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誕生175周年之際，麥賽福格森推出全新品牌LOGO！
2021-12-02
09:29:28
來源：愛科中國 閱讀量：16585
評論
【農機網 明星企業 】 在品牌誕生175周年之際，麥賽福格森作為美國愛科集團全球化品牌之一(紐約證券交易所代碼：AGCO)，宣布將更新原有的標志性三角疊標 ，并于2022年推出全新的“Born to Farm”這一品牌理念。
“自175年前麥賽福格森成立以來，便持續不斷地為世界各國的農民提供直接可靠的農業機械。鮮少有品牌能在農業領域產生如此持久的影響，麥賽福格森是真正意義上“Born to Farm”的品牌。”愛科集團董事長、總裁兼首席執行官Eric Hansotia說道。
“麥賽福格森正從單一的農業機械制造商轉型成可提供直接可靠使用體驗的供應商，旨在為全世界農民提供更高的價值，繼而提高農業的利潤和可持續性。這種全球一致、農民至上的發展戰略，讓用戶可以在世界各地以獨特的方式體驗我們品牌的轉型之旅。在全球組織的配合下，在這個特殊的歷史時刻，我們順勢推出全新的品牌logo。” 愛科集團高級副總裁兼麥賽福格森品牌總經理Luis Felli補充說道
“2022年將是麥賽福格森品牌嶄新的一年”，
麥賽福格森全球營銷、銷售支持和合作副總裁Francesco Murro表示 ：“自從在2019年農業技術展上發布MF NEXT的概念以來，我們便一直在考慮更新品牌logo。2020年7月推出的MF 8S系列以及在過去18個月內推出的一系列新品
拖拉機 ，標志著麥賽福格森將迎來新的時代，這也包括2021年9月Born to Farm這一線上活動。11月是麥賽福格森品牌創意及品牌logo誕生的月份，距今已有63年。在2022年我們慶祝丹尼爾·麥賽首個農場設備車間成立175周年之際，正是推出全新品牌logo、引入全新品牌理念的最佳時機。”
“三個交錯疊放的三角形從1958年至今就一直作為麥賽福格森的品牌logo。全新的logo融合了麥賽福格森悠久的傳統及全新的品牌價值觀。三個疊放的三角形分別代表了農民、經銷商和品牌之間信任、互惠、可持續的關系。”Murro先生補充道。
“作為麥賽福格森全球團隊之一，我們的目標是在全球范圍內讓農業運營變得更加便利、利潤更高、可持續性更強。”麥賽福格森全球營銷總監Alfredo Jobke表示 ：“我們迫切希望通過此透明版logo向全世界農民發出邀請，加入麥賽福格森成為Born to Farm這個大家庭的一員。同時，我們也借此機會將logo轉變為一個時尚、圓潤、扁平的設計，讓疊化的三角型更富生命力。全新的logo筆觸簡約、堅實、直接，外觀極具動感。扁平化設計恰好反映出當今數字化發展的世界，我們將在網站、智能手機以及智能手表的應用程序中更新logo，機器自帶的電子屏幕上也會同步更新。”
“麥賽福格森作為愛科在中國市場投放的主要品牌， 市場表現力強勁。”愛科中國區總經理方文榮先生表示 ：“進入中國市場以來，麥賽福格森贏得了眾多國內用戶的信賴和支持，2022年將是嶄新的一年，新的品牌logo也代表著麥賽福格森新的征程和成績。愛科中國將在新的品牌logo和品牌理念引領下再創佳績，全心全意致力通過技術研發推動產品的長足發展，持續為農業發展提供高端農機裝備！”
麥賽福格森將于2022年
推出全新的全球品牌logo
全新的logo將逐步在全球范圍內推廣應用。目前已慢慢出現在我們的線上渠道中，未來所有的營銷材料也將得到更新。2022年1月起，這一變更也將為我們全球同步啟動麥賽福格森175周年慶典活動造勢。
麥賽福格森品牌logo和品牌理念的更新為我們提供了一個獨特的機會，我們得以重新調整品牌關鍵信息，從多項客戶觸點出發，推行農民至上方針，關注直接、可靠、可及、可持續的品牌驅動因素。 世界各地的農民用戶也將有機會在2022年漢諾威國際農機展(Agritechnica)上、2022年美國國際農機展、2022年巴西農機展以及非洲南浦國際展示會上親身體驗品牌logo的變更。亞洲、澳大利亞、新西蘭等地則將開展線上經銷商活動。從2022年開始，我們還將把新logo逐步引入全球各地的設施、工廠和辦公室，以及麥賽福格森經銷商網絡標識中。
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