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玉柴品牌價值突破858億元 連續18年位列內燃機行業第一！

2023-06-16 09:26:10 來源：玉柴集團 閱讀量：15190 評論

　　【農機網 明星企業】6月15日，由世界品牌實驗室主辦的(第二十屆)“世界品牌大會”在北京舉行，會上發布了2023年“中國500最具價值品牌”分析報告和排行榜。在這份基于財務數據、品牌強度和消費者行為分析的年度報告中，玉柴品牌價值躍升至858.06億元，位居榜單第101位，連續18年領跑內燃機行業。
 
　　作為我國內燃機制造行業領軍企業，自2006年入選該榜單以來，玉柴品牌價值逐年攀升。近年來，玉柴堅定實施“同心多圓化”戰略和“1235”戰略，聚集創新要素，聚焦核心主業發動機領域，圍繞“玉柴機器、王牌動力”品牌定位，系統開展品牌建設，塑造“獨立、專業”的差異化品牌形象。當前，玉柴傳統動力產品覆蓋商用車、農業機械、工程機械、船舶、發電等領域，是船電動力第一品牌、中重型載貨車動力第一品牌、中國客車動力第一品牌、農機動力第一品牌，新能源動力涵蓋混合動力、增程器、燃料電池、電驅動橋及電機等純電產品，是中國型譜最豐富的新能源動力系統廠商。
 
　　其中，全球首臺功率分流型插電式混合動力、全球首臺混合動力電驅無級變速動力總成、中國首臺商用車燃氫發動機陸續應用在商用車、農業機械等領域，成為行業內的品牌風向標。截至目前，玉柴累計產銷發動機超1000萬臺，為全球180多個國家和地區的客戶提供產品和服務支持，中國動力品牌正在加速出海。
 
　　世界品牌實驗室是一家國際化的品牌價值研究機構，由1999年諾貝爾經濟學獎得主羅伯特·蒙代爾教授倡議創建并擔任首任主席。世界品牌實驗室多年來綜合消費者研究、競爭分析以及對企業未來收入的預測，對企業品牌價值進行測評，已連續20年發布《中國500最具價值品牌》排行榜，得到管理學界的一致認可，具有廣泛的社會影響力。
 

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