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貼近市場用戶，創(chuàng)新經(jīng)營模式——東風農(nóng)機東海、許昌直營店盛大開業(yè)

2023-09-19 10:02:25 來源：東風農(nóng)機 閱讀量：19136 評論

　　【農(nóng)機網(wǎng) 明星企業(yè)】2023年8月22日，東風農(nóng)機許昌直營店在河南許昌建安區(qū)農(nóng)機物流園開業(yè)。8月31日，東風農(nóng)機東海直營店開業(yè)儀式隆重舉行。
 
　　宣碧華董事長出席了東海直營店開業(yè)典禮，并就直營模式的推行闡明了其重要意義，以及直營模式未來的發(fā)展規(guī)劃。
 
　　宣董事長指出，推行直營模式的目的是作為裝備制造企業(yè)要往前移，靠近用戶，貼近市場。直營店從渠道建設上是直面用戶，通過參股農(nóng)場、農(nóng)墾、兵團是融入最終用戶。我認為將來十年的發(fā)展過程中，中國農(nóng)業(yè)的現(xiàn)代化和規(guī)模化是一個具有挑戰(zhàn)又有機會的這么一個時間段，而且大家都將面臨的是一個新的形式、新的模式，與傳統(tǒng)的農(nóng)業(yè)作業(yè)模式完全是兩回事，所以說目前我們都是外行，都要撲下身子謙虛的來尋找新的需求，同時，找到新的需求以后，要建立新的能力來滿足需求。直營店就是一個制造業(yè)企業(yè)的能力延伸，融入最終用戶也是尋找需求的能力挖掘。
 
　　直營店是我們制造企業(yè)的第二次再制造，在直營店這個平臺上，我們不光關注拖拉機市場，要關注拖拉機的應用，還要拉動我們的供應鏈，打造我們的產(chǎn)業(yè)鏈，來一起共同發(fā)力進行再制造。在再制造當中再創(chuàng)新、再賦能、再拓展應用、再尋找滿足新需求的新標準。通過直營店的平臺，我們也要在服務上再創(chuàng)新，而且這個服務不是傳統(tǒng)上的服務，搞維修、搞配件那是傳統(tǒng)服務，后面的再制造也是種服務，再應用、再賦能也是種服務，而且是提早知道了農(nóng)藝、農(nóng)產(chǎn)品、農(nóng)業(yè)作業(yè)的季節(jié)，能夠使裝備在季節(jié)當中不停機、少停機，服務提前、服務作為一種體檢也是一種創(chuàng)造。所以這樣一種平臺是既有再制造又有創(chuàng)新服務。
 
　　宣董事長指示，在能力打造建設當中，除了渠道延伸、用戶延伸以外，人才也是延伸，我們想通過融入農(nóng)莊、農(nóng)墾、農(nóng)業(yè)合作社，包括農(nóng)機合作社，在農(nóng)事服務當中也能拓展。在延伸直營店平臺當中，挖掘找到全國更優(yōu)秀的人才來加盟、加入東風的直營店，有營銷人才、再賦能的人才、服務的人才我們都歡迎，加盟以后不光可以作為職業(yè)經(jīng)理人聘用，能力強的也可以入股東風的直營店股份，擴大東風滿足用戶的能力，也擴大我們的人才隊伍，也是一種機制的再創(chuàng)新。
 
　　李強總理在中外記者招待會上曾經(jīng)講到，坐在辦公室里面都是問題，跑到現(xiàn)場都不是問題、都能解決。所以，我們也不能坐在廠里面搞產(chǎn)品，而是要跑到市場上來做產(chǎn)品、做服務、做再制造，我相信通過直營店的開業(yè)，是完全能夠達到或者做到我們初始設計的目標和要求，另外也希望不論是用戶還是供應鏈、還是產(chǎn)業(yè)鏈、還是合作方，都和我們齊心協(xié)力，同頻共振，滿足用戶需求，最后大家獲得多贏、雙贏這么個結(jié)果。
 
　　宣董事長要求，東風開頭這么做，相信行業(yè)其他的同行也會跟進，將來可能會是一種趨勢，可能也是一種潮流，所以我們要在平臺上不斷的創(chuàng)新，始終領先一步。
 
東風農(nóng)機江蘇東海直營店開業(yè)儀式隆重舉行
 
東風農(nóng)機江蘇東海直營店開業(yè)儀式隆重舉行
 
東風農(nóng)機河南許昌直營店正式成立
 
東風農(nóng)機河南許昌直營店正式成立
 

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