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創新驅動活力迸發！中聯重科連續18年榮登“亞洲品牌500強”

2023-09-21 14:17:54 來源：中聯重科 閱讀量：13111 評論

　　【農機網 明星企業】9月20日，世界品牌實驗室(World Brand Lab)發布了2023年《亞洲品牌500強》排行榜。中聯重科在榜上再度進位，排名提升至亞洲品牌第116名，品牌發展活力和潛力進一步釋放，彰顯出領秀行業的品牌美譽度、影響力和公司高質量發展的成色。
 
▲中聯重科《2023亞洲品牌500強》證書
 
　　據了解，這是世界品牌實驗室第十八次對亞洲品牌的影響力進行的測評, 共有20個國家和地區的500個品牌入選。《亞洲品牌500強》的評判標準是品牌的亞洲影響力，基本指標包括市場占有率、品牌忠誠度和亞洲領導力。自該榜單發布以來，中聯重科即榮耀上榜，并且排名得到了持續提升，充分證明了市場和業界對于公司品牌發展成果和價值的肯定。
 
▲2023“亞洲品牌大會”現場
 
　　此次“亞洲品牌大會”主題是“科技如何推動品牌轉型和改變消費者行為”。參與大會的牛津大學營銷學榮譽教授斯蒂芬·沃格博士認為，技術的發展軌跡已經為消費者行為帶來了巨大的轉變，品牌必須敏銳把握這一趨勢。與此同時，需要利用技術的驅動力來協調企業管理、推動業務發展、重新定義品牌建設模式、提升品牌價值和競爭力。
 
　　作為先進制造未來企業，中聯重科堅持“技術是根、產品是本”的企業發展理念，以新數字、新能源、新材料等領域的前沿科技，全面引領行業“數字化、智能化、綠色化”變革發展。僅2023年上半年，中聯重科新上市新產品就達150款，搭載先進、成熟的“數字化、智能化、綠色化”技術48項，一系列領先技術和高端產品有力提升了市場競爭力，鞏固了市場口碑。
 
　　從全球最大塔式起重機R20000-720、行業內首個突破190米風電吊裝且額定起重量達到185噸的履帶起重機ZCC17000、55噸級全球最長臂架泵車等世界級產品，到下線的75噸級全新插電式多功能履帶起重機、5橋70米輕型混合動力泵車等新能源產品，中聯重科以標桿產品引領行業。從中國出口南美、菲律賓的最大噸位起重機，出口非洲、韓國最大噸位塔機，到批量交付全球最大制糖企業的拖拉機產品，中聯重科國際化、本地化步伐持續深化，全球品牌影響力與美譽度進一步提升。
 
▲中聯重科部分世界級產品
 
　　同時，中聯重科借助互聯網思維和新技術賦能，圍繞企業核心業務場景，持續在物聯網、云計算、大數據、工業人工智能等核心技術領域取得突破。2023年，中聯重科中科云谷入選國家級“雙跨”平臺，跨行業跨領域“雙跨”平臺代表著國內工業互聯網平臺最高水平，彰顯了企業以科技賦能自身及行業轉型升級的引領實力。
 
　　中聯重科相關負責人表示，公司連續十八年榮登“亞洲品牌500強”，排名持續提升，充分彰顯出強大的品牌實力和影響力。中聯重科將繼續“用互聯網思維做企業、用極致思維做產品”，加速向數字化、智能化、綠色化轉型升級，擦亮中國裝備制造金字招牌，同時不斷強化品牌建設、邁向全球價值高端，為公司持續高質量發展注入澎湃動能。

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