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中國智造實力出圈！中聯重科精彩亮相2024年中國品牌博覽會

2024-05-11 09:54:59 來源：中聯重科 閱讀量：17703 評論

　　【農機網 明星企業】 5月10日，第八個中國品牌日來臨之際，2024年中國品牌博覽會在上海世博展覽館隆重舉辦。作為中國裝備制造企業代表，中聯重科驚艷亮相，彰顯出領秀行業的品牌影響力。
 
▲2024年中國品牌博覽會中聯重科展位
 
　　2024年中國品牌日系列活動由國家發展改革委聯合國務院國資委、市場監管總局、國家知識產權局舉辦，今年的活動主題是“中國品牌，世界共享；國貨潮牌，品筑未來”，活動通過線上線下相結合模式開展。中聯重科作為地方推薦企業，以獨立展位參展，同時也在湖南“湘品新高，湘耀未來”主題展館中亮相。
 
　　走進中聯重科展位，一系列精美新穎的故事展板映入眼簾，畫面中，各類中聯重科裝備在國內外重大工程施工，盡展“小綠軍團”英姿。展臺上，7款裝備模型作為“硬核國貨”尤為吸睛，包括工程起重機、塔式起重機、挖掘機、混凝土泵車、拖拉機等，吸引了到場觀眾近距離欣賞。其中，全球最大噸位全地面起重機等3款“大國重器”成為打卡合影的熱點。
 
▲現場展示的中聯重科裝備模型
 
　　近年來，中聯重科始終秉持“思想構筑未來”的品牌理念，持續深化國際化、本地化步伐，全球品牌影響力和美譽度再上新臺階。2023年，中聯重科多次登上央視新聞聯播、央視財經、人民日報等主流媒體，多次獲華爾街日報、金融時報、美聯社、彭博社、CNN財經等全球知名媒體報道，在全球傳遞出中國裝備智造企業的品牌強音。
 
　　同時，中聯重科也積極通過IP打造、跨界聯名等多元化方式，進一步釋放品牌活力，以年輕化、活潑化的品牌形象實現廣泛“圈粉”。2024年央視龍年春晚上，伴著《星辰大海》的壯美歌聲，中聯重科“機械天團”霸氣列陣、燃情助演，一句“我們造的”盡顯驕傲和自豪，向全球觀眾展示了中國先進裝備制造企業的實力底氣。這一高光時刻也充分展示了行業發展信心：中國制造的未來會更好！
 
　　目前，中聯重科已連續20年上榜《中國500最具價值品牌》，品牌價值提升至1091.63億元；連續18年榮登“亞洲品牌500強”，2023年提升至第116名；穩居“全球工程機械制造商50強”榜單前列。公司產品和服務已覆蓋七大洲140多個國家和地區，廣受行業客戶青睞，極光綠正閃耀全球、引領風潮。
 
▲2024法國工程機械展上，中聯重科展位人氣旺盛
 
　　創新驅動鑄行業標桿，重器領航立時代潮頭。今天，以中聯重科為代表的中國裝備制造品牌已然傲立世界品牌之林，推動了我國行業實現從跟跑、并跑到領跑的史詩跨越。中聯重科將繼續勇毅擔當、不懈奮斗，踐行新質生產力與高質量發展要求，助力中國制造向中國智造轉變、制造大國向品牌強國邁進。

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