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培訓賦能，引領新航——沃得農機新媒體培訓活動開展

2024-12-02 09:38:46 來源：沃得農機 閱讀量：11305 評論

　　【農機網 明星企業】 在新媒體的浪潮中，沃得農機敏銳嗅到傳統行業在宣傳模式上的變革，于是請來行業前輩傾囊相授。未來我們將以所學為漿、以創新為帆，在新媒體的海洋中闖出農機的新一片天地。
 
　　PART.01
 
　　新媒體理論培訓
 
　　玩轉新媒體
 
　　在科技飛速發展的今天，新媒體如同一股強勁的東風，吹進了傳統農業領域，為農機行業的發展帶來了前所未有的機遇與變革。于是在11月25日，來自各地的沃得經銷商以及相關宣傳人員齊聚鎮江，共同探索如何借助新媒體的力量，讓農機的轟鳴聲在更廣闊的天地間回響。
 
　　培訓伊始，行業內資深的新媒體專家深入淺出地為大家講解了新媒體的概念與特點。通過解析短視頻平臺的達人賬號及達人視頻，讓大家對農機板塊的新媒體運營策略有了初步的認知與想法。
 
　　打造自己的內容
 
　　經過初步的探討，無論是新媒體小白，還是已經在短視頻平臺有所小成的達人，都有了很多問題和感悟。在互動交流環節中，大家踴躍發言，分享自己在新媒體使用過程中的困惑與心得。
 
　　有的提出如何增加農機類短視頻的完播率和粉絲互動量，有的則探討如何更好地展示農機的性能與自己的優勢。針對這些問題，群策群力，力爭打造出擁有個人風格的農機自媒體賬號。
 
　　直播技巧
 
　　深耕短視頻平臺的最終目的，是將線上營銷轉化為線下數據。新媒體老師詳細闡述了新興的直播模式的口播規則、傳播特點及實戰技巧等。
 
　　生動的案例分析與直觀的數據展示，讓大家深刻認識到新媒體在品牌推廣、產品營銷、技術交流等方面的巨大潛力，紛紛根據自己的實際情況制定了一系列的拍攝和直播計劃，期待一展拳腳。
 
　　PART.02
 
　　新媒體實操培訓
 
　　俗話說“紙上得來終覺淺，絕知此事要躬行”。翌日下午，培訓老師讓大家帶上自己的拍攝工具，一起來到最新款的沃得PRO系列收割機前，一邊手把手指導實操，一邊拍攝素材。
 
　　大家紛紛拿起手機、相機和云臺，積極嘗試，從拍攝角度的選擇、鏡頭運轉的技巧，到拍攝步伐的特點，每一個細節都在導師們的耐心指導下被逐漸掌握。
 
　　兩天的培訓在熱鬧的氛圍中接近尾聲，培訓老師用下午的素材演示如何運用剪輯軟件添加合適的音樂、字幕與特效，最終將視頻片段剪輯合成一個完整且兼具專業性與趣味性的成片。許多經銷商也跟著老師的步驟，發布了自己的第一個作品，為自己的農機宣傳開啟了嶄新的篇章。

上一篇： 極飛科技獲 “新商業公民” 獎：以先進理念引領構建智慧農業生態

下一篇：精訓筑將才，賦能共成長——CLAAS東南亞服務技能培訓圓滿結束！

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