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玉柴2025品牌大會召開

2025-01-09 10:20:53 來源：玉柴集團 閱讀量：19950 評論

　　【農機網 明星企業】 1月8日，玉柴召開2025品牌大會，總結過去一年品牌工作成績，表彰先進，部署新一年的品牌工作。玉柴集團黨委書記、董事長李漢陽參加會議并講話。
 
　　品牌是企業核心競爭力的重要體現，也是企業最寶貴的資產之一，玉柴把品牌力作為實現戰略目標的重要支撐。
 
　　2024年，玉柴深入推進品效合一的“天、地、人”網建設，品牌傳播矩陣更加健全，品牌傳播聲量持續壯大，品牌價值持續提升。如，成功打造City姐妹花新IP，推出系列百萬流量級的短視頻作品；成功策劃合作伙伴大會、科技工作者日活動、玉柴泰國工廠投產、星輝動力發布、員工汽車獎勵等重大事件傳播；在中央廣播電視總臺等權威主流媒體推出系列專題專版報道；“玉柴機器 王牌動力”成為引爆城市的超級品牌口號；玉柴品牌價值躍升至1020.59億元。
 
　　會議對2024年度優秀品牌策劃、優秀品牌傳播達人和優秀宣傳分隊進行了表彰。李漢陽等公司領導為獲獎代表頒獎。
 
　　李漢陽充分肯定了2024年玉柴品牌工作的成效，認為玉柴品牌工作具有“面廣”“道多”“點深”“緊貼熱點”等鮮明特點，向外界展現了一個更加立體、充滿活力、充滿溫度的玉柴，在國內和海外進一步打響了玉柴金字招牌，獲得了各級黨委政府、合作伙伴和社會公眾的廣泛關注。
 
　　李漢陽強調，品牌是企業與客戶之間的精神紐帶，代表著企業的信譽、品質和價值觀。在數字化浪潮無比洶涌、客戶需求不斷升級的今天，我們必須緊跟時代步伐，不斷創新獨具玉柴魅力和特色的品牌策略，構建起更加立體化、網絡化、規范化的品牌體系。各級管理干部和全體玉柴建設者要躬身入局玉柴品牌傳播工作，讓玉柴的聲音傳得更廣更遠，為企業高質量發展增勢蓄能。

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