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上半年超29%新增用戶選擇玉柴農業裝備動力

2020-07-30 08:51:56 來源：玉柴 閱讀量：16692 評論

　　【農機網 明星企業】 農業機械化和農業裝備是改變農業發展方式、提高農村生產力的重要基礎，也是實施鄉村振興戰略的重要支撐。今年上半年，玉柴在持續深耕市場的基礎上，抓住國家保護性耕作政策拉動和終端需求因素影響等機會，沖在行業復蘇回暖的前沿，實現銷量與市場份額雙增長，農業裝備動力同比增長29%，其市場份額更是達到了52.2%。
 
　　作為農業裝備動力領域的企業，玉柴以硬核實力在市場大考中取得了傲人成績，進一步加快推進了農業機械化和農業裝備產業高質量發展，助力鄉村振興戰略落地。
 
　　面對農機行業產品迭代和服務升級的挑戰和機遇，玉柴始終占據市場優勢，保持持續大幅增長，到底是怎么做到的呢？
 
　　“為客戶打造先進適用的產品，給他們帶來實實在在的價值，是打破行業瓶頸的關鍵所在，也是我們為之努力的方向。”玉柴股份執行副總裁譚貴榮表示。
 
　　近年來，玉柴通過強化自主創新能力建設，專注農業裝備動力產品升級，早在2018年就率先推出全系列滿足非道路國四排放標準的發動機新品。
 
　　“雖然非道路國四排放實施時間還未明確，但越早擁有先進智能的國四柴油機產品，就越可能在競爭中勝出。”中國農業機械工業協會執行副會長寧學貴說。
 
　　利用國四升級，玉柴做足技術儲備，搶先市場一步對產品的動力性、可靠性、經濟性等進行了優化升級，彌補了舊產品的低速性能短板，產品適應性實現了質的飛躍，并成為替代進口動力的不錯選擇。玉柴新開發的YCF30發動機，以高可靠性、高效率、低噪音等優勢，廣受整車頭部企業與用戶喜愛，廣泛應用于水稻收割機、拖拉機、輪式挖掘機、高空作業平臺等細分市場。其中YCF30配套沃得水稻收獲機從今年3月份投放市場以來，快速取得突破，在行業略有下滑的情況下，一舉實現銷量由零到超4000臺的市場突破。
 
　　另外，抓住用戶痛點，精準定位產品，也是玉柴贏得用戶廣泛認可的重要法寶。以花生收割機這個細分領域來說，用戶對花生收割機的動力性、作業效率極為重視，然而近年該行業同品類發動機功率一直處于100馬力至120馬力之間，產品功率一直跟不上。玉柴通過市場調研，洞察到國內食用油市場變化帶來了花生種植收益增長、種植面積擴大，其機械化程度必然會加大。于是，在充分考慮用戶需求的基礎上，玉柴利用自身技術優勢，將同品類發動機YC4DK標定功率提升到150馬力，一招制勝將產品功率和性價比提升至更高平臺，帶動了產品各項性能指標升級。目前，YC4DK批量配套于鄭州中聯、雷沃阿波斯、河南德昌等主機廠花生收割機，上半年銷量同比增長715%。
 
　　玉柴高度重視與農機領域頭部企業的戰略合作，與雷沃、沃得、東風農機等形成了創新同盟，從市場調查、產品開發、品質提升、技術創新、營銷服務等多個方面展開多方位多角度合作，將發動機與整車相結合，共同提升整車產品競爭力，實現了“1+1>2”的效果。
 
　　老余是來自江蘇省淮安市的用戶，他2019年5月底購買了配套玉柴爆款產品YC4DK的沃得水稻收獲機，至今機子已經工作了超560小時。“不得不說，這款產品是真好，性能穩定，工作效率高，每天比其他產品多收割20～30畝田，而且還能節約燃油費200塊錢左右，真是實在！”恰逢玉柴技術人員到當地開展夏收保養服務，老余拉著他們贊道。
 
　　老余正在用的這款產品，正是玉柴和沃得緊密聯動，打破上下游的關系，共同打造的水稻機明星產品。玉柴和沃得的合作從2004年開始，攜手走過了16個春秋，如今玉柴成為了沃得配套份額大的發動機企業。通過深化戰略合作，發揮各自優勢，玉柴助力沃得將水稻機市場份額提升到60%，反超在國內市場份額較高的某進口品牌，成為了新一輪市場競爭中的霸主。
 
　　“為客戶創造價值，幫助客戶成功，是我們和戰略伙伴合作的準則，希望能通過發揮我們的能量，更大程度地協助整車企業提升市場競爭優勢。”玉柴通機動力事業部副總經理黃偉樞說道。
 
　　今年“三夏”小麥收割機收率高達97%，而玉柴配套小麥收割機份額高達91%。也就是說，全國近90%的小麥都是通過玉柴發動機收獲的，玉柴在保障中國糧食生產方面發揮著舉足輕重的作用。
 
　　今年夏收期間，得知當地一輛小麥收割機出現故障，正在做夏收服務保障的玉柴通機動力事業部通機動力研發所副所長黃幼林和同事二話不說，直奔夏收現場，爬上跳下，不顧高達38℃的高溫炙烤，爭分奪秒地排查故障問題。
 
　　經過一個多小時的現場排查、方案討論，終通過加大進風罩面積、增長水箱波距離解決小麥收割機水溫高的問題。由于奔波于車上、車下，他不僅全身濕透，且衣服沾滿了麥屑和灰塵，仿佛經歷了一場戰役，從戰壕中剛剛爬出來一樣。用戶看著他們不辭辛苦地解決了小麥收割機問題，連聲感謝。
 
　　夏季有牽動全國關注的高考，而每年的夏收就是玉柴的“大考”。夏收戰役一打響，全國3000多個服務網點、流動服務車和5000多個配件網點為夏收服務保駕護航，玉柴服務體以迅雷不及掩耳之勢深入夏收前線服務客戶，玉柴呼叫中心對夏收進行全程跟蹤，并建立夏收聯動群，給予用戶更大支持，讓農民由“豐收在望”變成“豐收到手”，確保顆粒歸倉。
 
　　為了拉近與用戶的距離，玉柴每年開展1000場以“玉柴情、芯連心、藍海關懷用戶活動”為主題的“藍海行動”，聯合行業整車企業、經銷商、服務站在全國范圍內走進終端，擴充客戶資源，定期推送相關產品、服務關懷等信息，實實在在給用戶帶來福利，破除與用戶之間的隔閡，讓配套玉柴發動機的農業裝備產品廣受歡迎，同時也使玉柴品牌形象更加深入人心。

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