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融入用戶生態 助力用戶成功——2023財年科樂收經銷商大會成功舉辦

2022-12-19 14:52:08 來源：科樂收CLAAS 閱讀量：16240 評論

　　【農機網 明星企業】12月17日，主題為“融入用戶生態，助力用戶成功”的科樂收經銷商大會在山東高密成功舉辦。本次經銷商大會已經是第三次采用現場直播+視頻會議的模式舉辦。
 
2022財年CLAAS集團營業額同比增長3%
 
　　CLAAS集團BU銷售與服務執行副總裁克里斯蒂安·亞當斯先生(Mr. Christian Radons)通過視頻致詞表示，“2022年對我們來說都是充滿挑戰的一年，我們至今還在受疫情影響，還有能源危機。但是CLAAS集團在2022財年，我認為我們取得了非常好的成績。CLAAS集團2022財年的營業額相較于上一財年增加了3%。更重要的是現金流方面的情況良好，這是我們集團實力強有力的見證。當然，這樣的好成績離不開中國市場創紀錄的營業額水平。2023年我們要更加主動貼近用戶、服務用戶，請大家看一下我們的收割機產品線，如LEXION、TRION、DOMINATOR和MC H系列，這是非常全面且極具競爭力的產品線，能夠在各個細分市場滿足用戶的需求。”
 
　　圖2：CLAAS集團BU銷售與服務執行副總裁克里斯蒂安·亞當斯先生(Mr. Christian Radons)視頻致詞
 
　　中國區域業績再創新紀錄 營業額同比增長25%
 
　　科樂收亞太區高級副總裁李特先生(Mr. Michael Ritter)通過視頻連線參加會議。他介紹當前的市場形勢和供應鏈所受到的挑戰，包括供應鏈緊張、地緣政治沖突、原材料短缺、原材料和能源價格大幅上漲，以及疫情的影響。同時，他還向大家展示了CLAAS CSE德國新的生產工廠的亮點，并總結了亞太區業務情況。東南亞市場營業額和財務結果與2022年持平；印度及其鄰國的市場下滑；中國區域業績再創新高，雖然受到供貨不足的影響，但是營業額仍然增長了25%。
 
　　圖3：科樂收亞太區高級副總裁李特先生(Mr.Michael Ritter)連線會議
 
　　“融入用戶生態，助力用戶成功”
 
　　科樂收中國銷售與服務總經理張金望博士在經銷商大會上的發言圍繞著“融入用戶生態，助力用戶成功”這個主題。
 
　　“我們這里所說的用戶生態圈價值鏈，是環繞在用戶周圍的有地主、政府、收草收糧機構，以及品牌公司和經銷商的。我們要做的是把市場上用戶的生態價值鏈盡可能多地變成我們CLAAS公司和經銷商參與的價值鏈，所以叫做融入用戶生態，共同打造有競爭力的CLAAS價值鏈。
 
　　用戶價值鏈的基礎是用戶有利潤，有利潤用戶才能生存和發展。看價值鏈是否有競爭力，主要取決于該價值鏈的參與者是否形成一個以客戶為中心的整體，從而讓用戶有能力盈利，助力用戶成功。
 
　　CLAAS能夠提供產品、賦能支持、優化渠道，技術支持；經銷商能夠給用戶提供產品、服務、零件；CLAAS和經銷商在服務客戶的過程中，了解市場信息，加強溝通合作，預測市場變化，及時調整戰略和政策等等。我們的潛力、機會、答案都在用戶那里！只有努力“融入用戶生態”，才能實現“助力用戶成功”，最終大家一步一個腳印地走向共同成功。
 
　　圖4：科樂收中國銷售與服務總經理張金望博士(Dr.Zhang Jinwang)致辭
 
　　降低用戶融資成本，助力用戶購機
 
　　商務總經理高力先生(Mr. Idekeit Gregor)為與會經銷商詳解了CLAAS對經銷商的支持方案，以解決可能遇到的資金壓力。同時，在融資方案上對終端用戶提供政策支持。通過優秀的融資平臺、優惠的融資貼息、靈活的支付本利和多樣的融資方案，降低用戶融資成本，助力用戶購機。
 
圖5：商務總經理高力先生(Mr.Idekeit Gregor)介紹商務政策
 
　　在之后的會議中，銷售部、銷售運營部、產品管理部、售后服務部和經銷商發展部等公司各職能部門負責人分別對2022財年的工作進行了總結以及2023財年工作計劃的分享和展望。
 

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