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奮楫今朝，聚勢謀遠 ——2025年科樂收(CLAAS)全國經銷商大會在麗江隆重召開

2025-01-16 10:17:32 來源：科樂收CLAAS 閱讀量：18170 評論

　　【農機網 明星企業】 2025年1月8日，主題為“奮楫今朝，聚勢謀遠”的科樂收(CLAAS)全國經銷商大會在云南省麗江市隆重召開。本次大會匯聚了科樂收中國區及全球團隊、全國經銷商伙伴，共同探討2024年的挑戰與收獲，展望2025年的發展方向與機遇。
 
　　回顧與展望：2024年的挑戰與2025年的戰略藍圖
 
　　CLAAS東區銷售與服務副總裁李特先生率先發言，對2024年公司在復雜環境中所面臨的困難與挑戰進行了全面回顧，并介紹了CLAAS東區全新的組織架構，為2025年布局奠定了基礎。
 
　　中國農業和農機市場展望及對經銷商經營模式的影響
 
　　科樂收中國銷售與服務總經理張金望博士對公司2024年的表現進行了總結，并對2025年公司的發展進行了展望。他重點分析了中國農業及農機市場的變化趨勢，以及這些變化對經銷商經營模式的影響，明確了未來經銷商需具備的核心能力。
 
　　渠道賦能：提升CLAAS經銷商體系
 
　　科樂收東區全球經銷商渠道發展副總裁Vasilina Nekrasova女士與科樂收中國經銷商發展部總監鞠燕娥女士共同發表了主題演講，從愿景、使命、任務三個維度詳解了CLAAS渠道發展的戰略目標，明確了2025年提升經銷商體系的實施路徑。
 
　　產品業務解析與2025產品策略發布
 
　　收割機業務
 
　　產品管理部收割機產品經理付信偉先生對2024年的收割機業務進行了總結，并剖析了當前的競爭環境和市場挑戰。同時，他介紹了2025年即將推出的新產品及支持政策，為經銷商伙伴指明了未來的發展方向。
 
　　青貯機業務
 
　　產品管理部青貯機產品經理張建鵬先生分享了青貯機市場的最新動態，并結合國內奶業和美國牧場的現狀分析了市場前景。他詳細解讀了2025年CLAAS青貯機的技術更新與亮點。
 
　　拖拉機業務
 
　　產品管理部總監滕世帆先生全面回顧了CLAAS拖拉機的產品歷史，結合當前市場需求，闡述了2025年的產品規劃與技術升級方向。
 
　　隨后產品管理部產品副總監牛凱先生在大會上向大家分享了當前國內大馬力拖拉機市場現狀，并對2025年拖拉機市場做了分析；在提及銷售過程管理 - 數字化工具CRM時，向大家分享了CRM系統的業務流程及痛點分析。
 
　　支持體系強化：零售融資與二手機置換政策
 
　　科樂收中國區CFO高力先生與資金總監丁連宗先生共同發布了2025年終端零售融資政策，并設定了清晰的年度目標，為經銷商提供更多支持。
 
　　二手機業務總監安效巒先生回顧了2024年CLAAS二手機業務成果，并強調了二手農機置換業務的重要性，同時發布了2025年的置換業務規劃與政策，幫助經銷商實現更高的業務價值。
 
　　新媒體營銷 – 為有源頭活水來
 
　　市場部總監王麗麗女士總結了2024年CLAAS在新媒體營銷方面的舉措與成果，并分享了經銷商伙伴在新媒體運營中的成功案例。通過實際案例分析，她為經銷商提供了數字化營銷的全新思路與實踐方向。
 
　　后市場與服務：構建長效用戶關系
 
　　售后總監趙德來先生針對后市場業務的現狀與挑戰進行了分析，回應了經銷商普遍關注的跨區服務與售后人員技能提升等問題，并公布了2025年相關政策。
 
　　經銷商檢修中心業務經驗分享
 
　　對于如何經營好后市場，大會邀請了優秀經銷商代表北京誠明佳勝的羅總向大家進行了經驗分享。
 
　　法律合規：助力經銷商風險防控
 
　　本次大會還進行了經銷商法律風險管理講座，科樂收法律合規部總監郭仁旺先生從合同管理，勞動用工及訴訟案件三個方面向大家進行了風險防控的培訓，對農機領域相關的法律條文進行了詳細介紹。
 
　　用戶至上：構建高質量用戶旅程
 
　　在大會的壓軸環節，CLAAS客戶關系全球負責人S. Bole伯爾先生與CLAAS中國客戶關系經理韋蘭女士共同闡述了“用戶至上”的理念。他們強調，在用戶旅程的每一個觸點，CLAAS都將堅持提升用戶的滿意度、信任度與忠誠度，確保與用戶建立長久且深厚的關系。

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