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國務(wù)院國資委發(fā)布年度中國企業(yè)新媒體榜單 玉柴位列行業(yè)第一

2023-02-06 09:09:52 來源：玉柴集團 閱讀量：20824 評論

　　【農(nóng)機網(wǎng) 明星企業(yè)】日前，國務(wù)院國資委新聞中心公布了2022年度“中國企業(yè)新媒體指數(shù)榜”，玉柴集團排名第124名，位列行業(yè)第一。
 
　　從2014年起，國資委新聞中心(國資小新)聯(lián)合清華大學新聞研究中心、清博指數(shù)、中國企業(yè)聯(lián)合會、中國經(jīng)濟網(wǎng)、《中國企業(yè)家》雜志發(fā)布中央企業(yè)新媒體傳播指數(shù)榜。該指數(shù)榜融合了主流新媒體平臺的綜合評價指標體系，以中國企業(yè)聯(lián)合會發(fā)布的“2022年中國企業(yè)500強”、98家中央企業(yè)新媒體平臺賬號的數(shù)據(jù)表現(xiàn)為統(tǒng)計基準，全面評測中國企業(yè)融合傳播的全網(wǎng)影響力與宣傳價值，具有較高的客觀性、專業(yè)性和權(quán)威性。
 
▲玉柴集團新媒體平臺矩陣
 
　　近年來，玉柴集團自媒體全矩陣發(fā)力，通過建設(shè)微信公眾號、微信視頻號、抖音號、頭條號、百家號、御風團小程序、微博、融媒體等國內(nèi)平臺，F(xiàn)acebook、領(lǐng)英、YouTube、TIKTOK等國外社交媒體平臺為主導的品牌傳播中央廚房，完善數(shù)字營銷“天網(wǎng)”建設(shè)。2022年，玉柴集團在國內(nèi)自媒體短視頻平臺累計播放量超750萬次，自媒體圖文總閱讀量超1055萬次，海外社交媒體平臺曝光量超1400萬次，提高了品牌知名度。
 
　　玉柴集團去年策劃的大馬力燃氫發(fā)動機點火、環(huán)疆挑戰(zhàn)賽、助力卡塔爾世界杯、高質(zhì)量發(fā)展成果展、非道路國四專場直播等重大事件營銷，依據(jù)新媒體平臺特點進行內(nèi)容生產(chǎn)與分發(fā)，形成強大的傳播力，得到客戶、行業(yè)、媒體的廣泛關(guān)注，有效促進品牌曝光量和詢盤留資。
 
　　2022年，玉柴集團以超756億元位列2022年中國500最具價值品牌第101位，連續(xù)17年領(lǐng)跑內(nèi)燃機行業(yè)。企業(yè)品牌故事入選年度國有企業(yè)優(yōu)秀品牌故事，玉柴集團品牌影響力顯著提升。
 

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