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凱斯紐荷蘭3S入店輔導，進一步探索經銷商能力提升

2024-01-04 13:12:05 來源：凱斯CaseIH 閱讀量：13550 評論

　　【農機網 明星企業】新年將至，為進一步探索提升經銷商的整體能力，近日凱斯紐荷蘭團隊對其經銷商呼倫貝爾乾豐公司進行了為期兩天的3S入店輔導。此次活動吸引了29位來自銷售、服務、備件、財務和金融內勤等部門的核心人員參與。
 
　　此次輔導活動被精心安排為兩天，以深度挖掘和探討經銷商的核心業務。首日的培訓中，全體參與人員共同聚焦于經銷商的品牌理解、服務的本質以及公司當前的優劣勢、機遇和面臨挑戰的分析。
 
　　通過全員參與的討論模式，讓每一位學員都有充分表達自己的觀點的機會，分組描述的環節更是讓團隊成員深入挖掘了公司的各個方面。每組反饋的演講環節，則讓每一個聲音都被聽見，每一個觀點都被重視。
 
　　第二天的議程則專注于零售客戶的管理。各小組在培訓導師的引導下，通過對三個具有代表性的案例進行分析、討論、總結與反思，進一步提升了團隊對零售客戶管理的理解和技巧。
 
　　同時，針對互聯網及新媒體的發展與應用，為更好地指導經銷商有關自媒體平臺的使用，更有效發揮新媒體的作用，本次入店輔導還準備了自媒體相關環節的課程。
 
　　新媒體組在經銷商會議室開展了自媒體基礎培訓工作，學員們將自身創意與老師的專業講解進行融合，現場積極參與，通過制作公司宣傳視頻的小課題，進一步牢牢掌握所學知識。
 
　　經銷商作為企業品牌與用戶間的橋梁，承載著溝通信息傳達價值的重要作用。有效的利用新媒體平臺，不僅能更好地讓用戶傾聽我們的聲音，更為品牌傳播注入了新的活力。
 
　　呼倫貝爾市乾豐農牧業機械設備銷售有限公司位于呼倫貝爾市海拉爾區，自創立以來，公司一直致力于進口農牧業機械的引進和普及，輻射周邊用戶，提供完整的調試、培訓和維修服務。
 
　　本次入店輔導為公司的發展和運營提供了更多支持與新思路，參訓學員表示：“本次輔導讓我對品牌及服務有了更深入的認識，也為未來提升工作細節，為用戶提供更好的體驗提供了指導建議。”
 
　　專業的經銷商網絡是為當地用戶提供及時高效服務的重要保障。凱斯紐荷蘭本次入店輔導活動，不僅是一次知識和技能的交流，更是一次團隊凝聚力的提升。凱斯紐荷蘭與經銷商團隊本著客戶至上、共同成長的文化理念，期待為用戶提供更優質高效的產品與服務的同時，也收獲更多成長與發展。
 
　　素材提供：經銷商發展 焦敬明
 
　　CUB1銷售 隋佳益
 

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