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農機行業(yè)看《未擇之路》是怎樣成功的（一）

2018-09-18 18:16:18 來源：中國農機網原創(chuàng) 作者：四夕 閱讀量：46327 評論

　　【中國農機網 編輯視角】影片《未擇之路》在周末已經上映了，主要講述了在河西走廊那無邊的戈壁灘上，欠下高利貸的二勇(王學兵飾)意外與來歷不明的孩子尕娃(朱耕佑飾)在前往太白梁的途中與不同人相遇所發(fā)生的一系列故事。
 
　　《未擇之路》曾獲第21屆上海電影節(jié)亞新獎佳新人導演提名，以及亞新獎佳影片。意大利當地時間8月30日，《未擇之路》參加了第75屆威尼斯電影節(jié)“聚焦中國”單元展映榮獲第75屆威尼斯電影節(jié)Kineo Anica電影獎佳影片獎，馬伊琍摘得焦點女演員的桂冠。那么，《未擇之路》的成功之道中有哪些是值得我們農機行業(yè)借鑒的呢？

        瞄準市場空白
 
　　國產公路電影發(fā)展晚于西方國家，正處于一個發(fā)展階段，其市場可以說是相對空白。國產公路片的數量也并不是很多，多以文藝片、喜劇片為主，比較的的有《千里走單騎》、《落葉歸根》、《無人區(qū)》、《后會無期》、《心花路放》、《人在囧途》等。
 
　　瞄準市場空白，這無疑是《未擇之路》成功的原因之一，“人無我有”一向便是市場競爭中的制勝原則。在我們農機行業(yè)，當前市場上盲目跟風嚴重，多種農機具已經趨于飽和，甚至是開始過剩。只有部分細分領域中的相關農機尚能開創(chuàng)新的市場，我們不妨多關注小眾農機產品和經濟作物機械的研發(fā)、生產，積極打造差異化、多元化的產品，不斷提升競爭力。
 
　　此外，農機后市場也是一個發(fā)展方向，如二手農機、農機零部件、農機租貧以及農機金融等相關服務。就農機零部件市場而言，市場狀態(tài)較為散亂，沒有一個統(tǒng)一的農機零部件市場標準，關鍵零部件很多還受制于人，應當農機零部件的研發(fā)及制造投入。
 
　　做好產品要用心
 
　　影片中大西北地域特征的景色，不論是荒蕪的公路還是廣闊無垠的戈壁，以及彪悍的民風和甚至可以透過銀幕感覺到空氣中彌漫著令人窒息的悶熱，一系列長鏡頭和空境的運用將西北風貌徐徐展現(xiàn)在我們眼前。導演唐高鵬曾說過他們在拍攝時幾乎穿越了整個河西走廊，全程長達1100多公里，從沙漠到戈壁灘、從有植被的荒原再到城市。
 
　　可以說，不管是不打折扣的外景拍攝，還是西北特色的膚色打扮，都讓這部影片顯得誠意滿滿，這便是能夠獲得成功的第二個原因。作為機器制造業(yè)，從*創(chuàng)意的產品研發(fā)、注重細節(jié)的匠心制造，到誠懇誠信的銷售、貼心周到的售后服務一條龍，都不能缺少的便是誠意，誠意能夠為的產品增色添彩。
 
　　隱忍中學會反擊
 
　　在電影中，常使用的手法便是隱喻。《未擇之路》的隱喻在小編看來可以說是運用的爐火純青。在這部電影里，鴕鳥的形象相信大家都印象深刻。鴕鳥主要在兩個地方出現(xiàn)，一個是電影的開篇被販賣被打倒的鴕鳥，一個是在集裝箱旅店那里的那套“我不疼”的“鴕鳥拳”。
 
　　而這是這場戲，這個一事無成終日在戈壁灘與鴕鳥相伴、身負債務又與妻子離異、一路被打被罵的孤獨男人，竟然在那些彪悍的貨車司機中保護了女人和孩子，也是在這里，他教了尕娃那套“鴕鳥拳”。開頭面對被留下的尕娃他說的是“離鴕鳥遠點，小心他踢死你”，而“鴕鳥拳”則是在挨打的時候向后踢。這無疑是二勇的處世哲學，并且這個也恰恰是貫穿全片的隱喻，在隱忍中尋找機會反擊。
 
　　我們農機行業(yè)發(fā)展遲于西方一些農業(yè)大國，發(fā)展水平也相對落后，在產品領域更是可以說受制于人。但是，我國的農機行業(yè)即便是在這樣的境況下也依然一步一步扎實發(fā)展，邁過發(fā)展的“黃金十年”，逐漸成為了“農機大國”。
 
　　小結
 
　　《未擇之路》叫好必有其道理，我們農機行業(yè)發(fā)展可向其借鑒，當市場出現(xiàn)飽和趨勢時，將眼光轉到新產品上；從研發(fā)制造到銷售及售后服務，多加誠意可以或許可以讓企業(yè)有意料之外的收獲；當行業(yè)發(fā)展受制時，也要徐徐謀發(fā)展。
 
　　當前業(yè)內人士分析，未來農機市場將呈“L”型走勢。在此情況下，如何走好農機路顯然是我們應當思考的問題。

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