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農(nóng)機行業(yè)看電影《未擇之路》是怎樣成功的（二）

2018-09-20 15:45:58 來源：中國農(nóng)機網(wǎng)原創(chuàng) 作者：四夕 閱讀量：47535 評論

　　【中國農(nóng)機網(wǎng) 編輯視角】之前我們分析了部分《未擇之路》的成功帶給我們農(nóng)機行業(yè)的啟示，(見文章《農(nóng)機行業(yè)看《未擇之路》是怎樣成功的(一)》)，接下來我們就一起看看還有哪些方面是其成功所具有的要素。
 
　　認準(zhǔn)前進目標(biāo)，堅持走下去
 
　　“黃色的樹林里分出兩條路，而我選擇了人跡更少的一條，從此決定我一生的道路。”這句話出自于美國詩人羅伯特·弗羅斯特的詩《未選擇之路》，亦是本部電影名字的由來。選擇了一條路，就要堅定地走下去。
 
　　正所謂，“藝術(shù)來源于生活又高于生活”，《未擇之路》的“選擇”不僅僅在影片內(nèi)，也存在于現(xiàn)實生活中。整部電影的完成就是在不斷做出選擇的過程，從選角到拍攝乃至后期完成，五年時間的沉淀之后才終展示在了觀眾面前。事實證明，這些選擇后帶來了一個好的結(jié)果——電影口碑飄紅。而我們在很多情況下往往都會面對著各種各樣不同的選擇，如何做好選擇并堅持不懈地走下去不是一件易事。
 
　　對我們農(nóng)機企業(yè)來說，也時時刻刻面臨著選擇。是加大科研投入，打破外企對產(chǎn)品市場的壟斷，還是適度經(jīng)營，保持在中低端產(chǎn)品市場競爭優(yōu)勢？是緊跟補貼紅利研發(fā)制造產(chǎn)品，還是從用戶出發(fā)打造更加適用的產(chǎn)品？是跟隨主流研發(fā)熱門農(nóng)機，還是另辟蹊徑開發(fā)小眾市場？等等諸如此類的選擇，企業(yè)需要熟悉市場趨勢，并結(jié)合自身發(fā)展情況來選擇適合自己的方向。
 
　　杜絕同質(zhì)化，保持創(chuàng)新動力
 
　　《未擇之路》是導(dǎo)演唐高鵬的處女作，由偉世兄弟娛樂開發(fā)制作。可以說，這個轉(zhuǎn)型做電影才四年的公司儼然已經(jīng)成為了一家年輕卻成熟的內(nèi)容開發(fā)與制作公司。他們向來善于啟用新導(dǎo)演且成績斐然，如：導(dǎo)演梁棟憑借電影《有多》斬獲第43屆西雅圖佳新銳導(dǎo)演獎，胡笳執(zhí)導(dǎo)的《檳榔血》入圍第67屆柏林電影節(jié)全景單元，第41屆香港電影節(jié)新秀電影競賽單元等。
 
　　一部電影的完成除了盡心盡力的主創(chuàng)人員，且也十分考究制作班底的實力。此外，偉世兄弟投資與制作的電影劇本均為原創(chuàng)，在IP大行其道的當(dāng)下更是顯得難能可貴。在農(nóng)機市場產(chǎn)品同質(zhì)化嚴重的當(dāng)下，這種原創(chuàng)精神更加值得學(xué)習(xí)。
 
　　農(nóng)機人才應(yīng)當(dāng)更加重視創(chuàng)新意識，生產(chǎn)研發(fā)出更多更加適用功能性更加齊全的農(nóng)機裝備，而這一切都離不開一個靠譜企業(yè)的支持。只有在一個擁有重視創(chuàng)新意識、注重企業(yè)文化建設(shè)的團隊里，那些有能力的人才能更加得心應(yīng)手地發(fā)揮自己大的潛能，促進整個農(nóng)機行業(yè)的發(fā)展。
 
　　內(nèi)容為王，持續(xù)提升核心能力
 
　　如果說一個靠譜的團隊，以及找準(zhǔn)市場定位等都是基礎(chǔ)條件，那么，后唯有那些真正能夠做好內(nèi)容創(chuàng)作，真正把握住觀眾內(nèi)心的人才能夠“笑傲江湖”。當(dāng)前，對于影視化作品，觀眾們越來越能把握住內(nèi)容核心，而不僅僅是追求明星流量等外在條件了。
 
　　可見，“內(nèi)容為王”逐漸成為共識。在農(nóng)機行業(yè)，隨著市場機制的作用，那些粗制濫造的落后產(chǎn)能終將被逐步淘汰，市場將恢復(fù)到理性發(fā)展。這揭示出了農(nóng)機行業(yè)近年來發(fā)展的一個規(guī)律，即：技術(shù)研發(fā)能力逐漸成為行業(yè)競爭焦點。
 
　　在行業(yè)發(fā)展L型走勢的當(dāng)下，農(nóng)機轉(zhuǎn)型升級成為必然。培育新主體、發(fā)展新產(chǎn)品、打造新業(yè)態(tài)、構(gòu)建新平臺，在市場競爭中唯有不斷創(chuàng)新才能夠落于不敗之地，農(nóng)機企業(yè)應(yīng)當(dāng)將產(chǎn)品研發(fā)重點轉(zhuǎn)換到依靠創(chuàng)新推動上來。
 
　　小結(jié)：通過解析《未擇之路》這部電影的成功，農(nóng)機企業(yè)也能從中悟出一二，正如：瞄準(zhǔn)市場空白，用心做產(chǎn)品，持續(xù)創(chuàng)新....在隱忍中默默努力等待時機爆發(fā)，有朝一日，國產(chǎn)農(nóng)機技術(shù)也能超越先進水平。

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